Website Strategy & Consulting


We’ll Help You Develop a Clear Website Strategy to Identify Where You Want to Be and How You’re Going to Get There

Website Strategy & Consulting

We’ll work with both your company’s key stakeholders and target audience to help you develop a clear website strategy that will allow you to better:
  • Identify your Key Goals & Objectives
  • Understand your Target Audience’s Needs & Wants
  • Identify your Road Blocks
  • Assess your Competition
  • Assess your Marketing Campaigns
  • Identify & Measure the Correct Web Site Success Metrics (i.e. KPIs)
  • Track & Improve your Lead and Sales Generation (i.e. Conversion Rate)
  • Benchmark & Measure your Progress toward Meeting your Goals
Digital Analytics & Key Performance Indicators

Assumptions are very dangerous and can lead to disastrous results on the web. Gathering accurate (quantitative and qualitative) data allows us to validate or dispel assumptions of how people use your site. Using focus groups, surveys, web and campaign metrics as well as usability studies, we can develop a holistic understanding of how people use your web site. Then we combine our experience and current industry research with this data to determine the proper course of action to intelligently make incremental changes to your web site. Next we analyze the key performance indicators (see common KPIs below) to ensure that we have in fact improved the site and are trending in a positive direction.

Some common Key Performance Indicators based on web site type include:
  • Ecommerce Web Sites – Overall Purchase Conversion, Average Order Size, Items Per Order
  • Lead Generation Web Sites – Overall Conversion, Registration Process Dropouts, Conversion of leads into actual customers
  • Customer Service Web Sites – Percent of support touches served online, average cost per touch, drivers to other support methods
  • Advertising Based Content Sites – Visits per week, page views per visit, advertising click ratio, recency and frequency
  • Subscription Based Content Sites – Conversion of non-subscribers to subscribers, active subscriber base, average subscription length
  • Branding Web Sites – Page views per visit, average time spent on site, visits per visitor over a certain period of time
Usability Reviews

Too often websites are never properly tested before they launch. Are you too close to your site to notice the problems you have? It often takes a fresh set of eyes from an unbiased perspective to notice the small roadblocks that keep your site from reaching its optimal performance. We regularly perform in-depth usability reviews that cover a site’s design, messaging, pathways/information architecture, usability and usefulness in order to provide specific recommendations that can greatly enhance the usability and effectiveness of a site without a complete redesign.

Site Improvement Checklists

As part of any strategic or consulting service we provide easy to follow checklists. The action items can then be performed by your current internal or external web design team.

Key Tactics
  • Website Strategy Development
  • Marketing Strategy
  • Usability Strategy/Heuristic Evaluation
  • Project Definition
  • Prototyping/Wireframing
  • Business Process Automation Analysis
  • Analytics & Reporting
  • A/B Testing & Multivariate Testing
  • Personas & Audience Segmentation
  • Contingency Design
  • Short & Long Term Planning
  • User Centric Messaging/Copy Writing
  • Site Management/Maintenance 

    Source: http://www.blastam.com/web-site-strategy